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A Munich based full service marketing & communications company empowering Dutch lifestyle brands to thrive in the German market.

ABOUT US

BC CONCEPTS is based in Munich and was founded in 2020 by Barbara Kerscher and Claire Baeten-Ophuis. Barbara is German and Claire is Dutch.

A big asset is the mix of our Dutch and German backgrounds. Claire acts and thinks as a Dutchie and Barbara knows all about German consumers habits and cultural specifics.

 

We distinguish ourselves by our fast forward thinking attitude, proactive approach and creating impactful marketing & communication initiatives. 

We have a select portfolio of Dutch clients across fashion, interior and lifestyle.

With a similar 10+ years expertise and background in marketing we have build a network straddling media, stylists, celebrities, opinion formers and digital influencers encompassing print, online and social media. 

This is also due to our personal approach in maintaining our network.

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SERVICES

We bring and build Dutch brands to the German market.

We act as an intermediary between our Dutch clients & German media, customers, influencers, bloggers, and other likeminded brands.

We communicate and interact as being part of the brand (not as a third agency party). We believe being an extension of the brand allows us to create truly personal and authentic relationships. 

We respect and maintain the brand identity and translate it so it speaks to the German market.

We understand the motives and needs of the German target audiences, because we ARE part of this target group. We think this is crucial for storytelling: it can make or break the deal of people liking, believing, supporting and promoting what you have to say. 

The German e-commerce market might be very interesting for your international growth strategy because of its proximity and size.
However, the German consumer is very critical and a larger market also means more competitors. A local approach is therefore even more important.

PUBLIC RELATIONS

  • Press releases

  • Communication concepts 

  • Processing of press inquiries and sample management

  • Product & brand placements

  • Storytelling and interviews

INFLUENCER MARKETING

  • Processing of influencer and blogger relations

  • Content collaborations: ideas, scouting, acquisition, contracts, follow up

  • Social Media campaigns

  • Community management

ONLINE MARKETING

  • SEA – Google Ads

  • SEO – keyword analysis, competitor analyses, link building

  • Meta – Social Ads

  • Pinterest

  • Affiliate marketing & other media collaborations

EVENT MANAGEMENT

  • Concept creation and implementation

  • Press& influencer events

  • Pop-up events

  • Fairs

  • Invitation management

  • Event communication & follow up

CONTENT CREATION

  • Website content and optimization

  • Press materials

  • Blogs

  • Newsletter / automated e-mails

  • Social postings, stories & ad creation

  • Brand collabs & partnerships

BUSINESS DEVELOPMENT

  • Competitor & market analysis

  • Channel management

  • Trend analysis

  • Brand strategy

TEAM

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BARBARA KERSCHER

Co-founder

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CLAIRE
BAETEN-OPHUIS

Co-founder

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GRETA 
WINKELVOSS

Senior brand &
event manager

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ALICIA
FUCHS

Junior content &
social media manager

CASES

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BC CONCEPTS

Sebastian-Bauer Strasse 41
81737 München

TEL: +49 (0) 152 030 56947
EMAIL: info@bcconcepts.eu

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CLIENTS

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